The Content Marketing Style Guide by Brian Honigman
If you do not know about Brain Honigman or Honigman Media...now is the time for your radar to show-a-ping.
He has copy written amazing content for the largest digital marketing agencies across the globe and served as the head of strategy for many large brands.
On this page we have compiled some of our favorite tips from the content marketing strategy and style guide from Honigman media and suggest that you travel over to the Brian Honigman Newsletter and sign up for the tastiest bits of content ideation, creation and production this side of Henneke Duistermaat content marketing tips.
Let us dig in.
There are general writing tips and content marketing tips here to be sure, but
nearly all the advice herein pertains to where these two complicated and
constantly evolving disciplines intersect.
This guide is explicitly meant to help you write more effectively in your capacity as
a content marketer. A good proportion of written content marketing takes the
form of blogging, but there are certainly other areas where strong writing can help
complement your content efforts – a landing page, a case study etc.